It’s no secret that privacy concerns were an issue since day one Gmail was launched. This was due to Gmail’s practice of scanning emails for personalized ads and marketing messages. Now, the free email service announced it would stop the controversial practice.
Diane Greene, who is the Google Cloud senior vice president, said that from now on, Gmail would follow the same practices as G Suite Gmail. “Consumer Gmail content will not be used or scanned for any ads personalization after this change.”
However, this doesn’t mean that personalized ads and marketing messages are a thing of the past for Gmail: Users will still see them, but they will be based on other data (probably browsing habits and search queries). In essence, ads will be based on user settings, which means that users will be able to change those settings at any time; they will even be able to disable ads personalization.
Although this may seem like great news – after all, not scanning the emails is an improvement for Gmail –Danny Sullivan, who is the founding editor of Search Engine Land, was quick to notice that just because Google won’t be spying on its users’ emails anymore, doesn’t mean the company doesn’t have other means to tailor the ads for its users. And indeed, it does.
Source:
Phys.org (https://phys.org/news/2017-06-google-scanning-gmail-ad.html)



