Have you ever wondered what is the criterion used by Facebook to show a particular post in your newsfeed? There are about a billion users on Facebook and a substantial number of posts are created every minute with privacy set as public then why do you see the posts from the people most related to you?
Well, there are a number of ways in which the Facebook decides to show you a post. First of all the posts from the people you have added as friends are the most important and they are showed to you, but what if you have a large number of friends like 800-900 or a thousand? Facebook uses an artificial intelligence algorithm which decides which post is more important or interesting for you. It depends on a number of factors some of which are described below:
1: Your Relation with the Person
The first thing to decide the usefulness of a post for you is the type of relationship you have with the person who has posted it. The posts from your acquaintances will show lesser frequently than the ones from your close friends or relatives.
2: Mutual Friends
If you have a large number of mutual friends with someone, it means they are more important and hence the stories involving them are shown with priority.
3: Chat
If you chat with a person more often, it means they mean a lot to you hence their posts and stories show up higher in the newsfeed.
4: Common Interest
If you have some interests in common with a friend, their posts will have more priority and will be shown above the ones from the friends who do not have interests in common with you.
5: Interaction Outside of Facebook
It is decided by the number of photos and posts you are tagged in with a person. The algorithm considers that the people with whom you hangout are the ones you want to know about the most.
6: Page Posts
Page posts and sponsored content is shown according to your interests. For a person having interest in cars, the posts related to cars will be shown higher.
Chanwoo's Weekly Tech 